Zachary Weiner, CEO of LuxuryReach

Zach Weiner says he is taking me out on the town in Chicago someday.  I believe him, not just because he said he would, but because partying is as much a part of his lifestyle as are his three businesses.  As the owner of MW Media, Luxury Reach, and GreedReviews.com, the 28 year-old CEO still found time this week to a attend a nightclub opening, street fest, art gallery, and last, but not least, a burlesque show.

In the past year he has also traveled, often backpacking along the way, through places like Morocco, Panama, and Portugal.  Managers back home handle the day-to-day operations and call Zach, traveling with an international cell phone and laptop, with any emergent situations that may arise.

Now, let me ask you.  Who wouldn’t fall in love with a young CEO running three companies who also finds the time to write his own (slightly edgy) relationship advice column?  Not me.  See you in Chicago.

1. We talked a little bit about your newest company GreedReviews.com, a peer-to-peer review site for investment information.  Can you explain it better than I just did?

In basics, Greedreviews.com helps investors conduct due diligence on a wide variety of investment information sources and software. It is our mission to help cut through the clutter of thousands of financial newsletters, websites, and investment software platforms so that investors at any level can find the sources that can help them profit during a rough economy. Our crucial feature is that we enable investors to receive unbiased advice that has come from direct consumer insight or provide their own advice to help others in the investment community.

2. Some entrepreneurs seem to enjoy the startup process more than the ending business result.  With three businesses already, are you addicted to the startup phase?

I lead my life in a constant pursuit to ban any potential boredom that could arise, I hate boredom.  I tend to keep a wide range of diversity in what I do and this carries over to my business life.  I love the inception phase of a company as it’s this point that really allows for potential to be at its peak and true creativity to flow. It’s a rush and it’s fun to brainstorm new ideas and new concepts.  That said, there is nothing more rewarding then watching a company grow and achieving and actualizing that initial potential.

3. What advice can you give other startups, especially those with little or no funding?

I think the best wisdom I could detail would be on finances. The only relevant spending a startup should pursue in the initial stages of forming a new company is on the integrity of the product, the sales (or revenue source) and building relationships. A lot of new companies see their downfall due to extraneous expenses that they engaged in before turning a solid profit.   Investing in large office space, useless personnel and flashy branding is a sure path to ruin if you are not ready for these items. Also, be passionate about anything you engage in- Always.

4. Which of your businesses do you have the most personal connection to and why?

I love Luxuryreach Inc – At its core the personality of that company is a lot like my own. We’re able to wear a lot of differing hats with Luxuryreach.  We work with some of the most affluent brands in the world, so have to be polished, intelligent and sophisticated when we deal with our clients, but at the same time we are still an Ad agency which allows us to be creative types with a young and vibrant edge.  One night I may attend a black tie Gala for a client and the next I might be at a small bar with a vendor wearing ripped jeans.

5. You obviously love to travel.  Where will your next adventure lead you?

I’m planning on doing a month or two backpacking around Brazil. I never go with a real plan when I’m traveling, I usually find a place I want to go and then wander around trains, planes and buses in a random and chaotic pursuit of culture, fun and good food.  Going with a plan keeps you stuck to a schedule and stuck to an “idea” of a place, rather than really getting to know its true vibe. Brazil has some great extreme sports, a wide range of geography and some cool little towns from what I hear, so I’m pretty excited to get myself lost.

6. Has being a single entrepreneur helped you or hurt you in business and why?

Being single tends to help business.  For one there is no constraint on your time or resources.  I have very little to tie me down and this can lead to productivity.  Truth told there is also a lot of flirtation that can occur in the business world, and there is no reason to not take advantage of that fact.  It depends on how you look at it and my perspectives can change.  Relationships to me are a bright spot in what can sometimes be a dark world, and having someone to go home to after a long day can be better than any of these advantages.

7. Describe the ideal person who would complement both your life and your business.

I’m a laid back person who is also ridiculously ambitious.  I look for somebody who is adventurous, honest and up for just about anything in life above all else.  There is a lot of fun to be had and so somebody that can embrace its diversity and enjoy a multitude of activities usually works best for me.  One day, I may be meeting with investors, the next I may be surfing and the one after that I might decide to go travel.  I look for individuals who are passionate about living, laid back enough to be spontaneous, but also have passions in life that they pursue.  Good looks never hurt either.

8. Where do you see yourself in 10 years?

I’d love to say retired on some beach in the Caribbean, but I know with my personality that just wouldn’t work for too long.  Let’s say I hope to be living in a similar fashion as I am now as I  have no complaints in life.  I can see myself married some day, but in no way is it a necessity and it would have to be to the right person.  I learn from the past, live in the present and like to keep my future open.

Zach’s Bio:

Zachary Weiner is currently the CEO of  the boutique advertising agency Luxuryreach Inc. and Owner of the website Greedreviews.com. He is the founder of  MW Media Inc.- A Financial Marketing firm as well as an author of several fictional titles and a world travel writer.  Currently Zachary spends his time working, kickboxing, rockclimbing and pursuing fun (and usually trouble) in foreign countries.