
Paige Davis, co-Founder of BlueAvocado
Thirty-four year-old Paige Davis’ entrepreneurial journey starts and ends with her roots in Austin, Texas. Â Along the way to co-founding the earth friendly BlueAvocado brand, she gained a strong background in Social Media and website development, working with major startups in the Bay area at the height of the dot-com boom.
Back in Austin, a trip to the grocery store with her sister, also co-founder of the brand, led the one-time consultant turned Pilates instructor to co-develop a reusable shopping bag system. Â Just launched in November of 2008, BlueAvocado brand products have already become regional best sellers at Whole Foods Markets and are gaining media presence through creative branding and innovative marketing strategies.
With one patent pending and brilliant marketing plans in the works, Paige is not just single and successful, she is sustainable. Â Just like her brand.
1. Plastic bag replacements have been popping up everywhere the past few years. Â Tell us a little about your products, how they work, and why they’re different.
BlueAvocado is a mission-driven lifestyle products company that makes it EASY to DO GOOD while GETTING IT DONE.  The BlueAvocado gro-pak(tm) is the country’s first reusable grocery shopping system that includes six pieces that meet all your shopping needs. All bags have their own function (insulation, ventilation, collapsibility) and fold together for easy sto-n-go.  They are responsibly manufactured with recycled material, machine washable, and include a carbon footprint label. By carrying this system, an average shopper can replace 15 plastic bags per trip and up to 1,000 plastic bags every year.  We also have a partnership with Kiva.org (which is an organization close to my heart) and reinvest 1% of income to fund micro—entrepreneurs around the globe. To date, we have invested in 28 female entrepreneurs from Guatemala to Cambodia.
2. I get the impression from you that BlueAvocado is not just riding the “green wave.” Â Why was creating an earth-friendly brand so important to you on a personal level?
I think we each come to it from a different perspective. For me, it is really about raising awareness and inspiring change from a place of empowerment and fun. Â We believe change is about being mindful – not militant. Â We created BlueAvocado to help people to that first step on the green journey and just maybe find a little joy in the process. Â Hearing our customers beginning to share their journeys is really what it is all about and inspires us each day.
3. Your press coverage is impressive. Â To what do you attribute your media success so far?
Thanks – I would say it is definitely a magic blend of serendipity, intention, an amazing PR team, and a sprinkle of some hard core enthusiasm. When we were first approached by Real Simple and InStyle, much to the chagrin of our PR team, we played it far from professional and quickly turned into giddy school girls praising the magazines that we have loved for so many years. The amount of “We Heart You” that hit their in boxes could have been considered over expressive:-) We are nothing if not emotional, and for better or worse that comes through.
4. Who is “Schlumpy?”
It is kind of a running joke that Schlumpy is really the true love of my life:-) Schlumpy is a 7ft. x 8 ft ball of plastic bags that has been rolling around the country (LA, Austin, Chicago, Atlanta, Nashville) demonstrating the impact plastic bags have on our environment and invites people to take the pledge to collectively get 1 billion bags off the streets by 2010. Here’s a demo. His next scheduled stops include Lollapalooza, Austin City Limits Music Festival, and  San Francisco.
5. What is it like working with family, and do you ever find yourself struggling to maintain a line between work and family roles?
Beyond the overwhelming “yenta” factor, it is actually an unexpected dream come true. Â With Amy and Missy being best friends and Missy and I being sisters, we went into this knowing that regardless, our relationships always come first. Â Recognizing that challenges would definitely occur, we worked with a consultant very early on to help us identify and articulate our mission, vision, and values. Â This has served as an amazing foundation that we can always turn to when emotions sometime run high and we are all reminded why we are in this. Â Having said that, we definitely are in a constant state of self-growth and awareness as we quickly move through the various challenges that do arise – it can be exhausting and rewarding all at the same time:-)
6. Has being a single entrepreneur helped you or hurt you in business and why?
Well working with two moms who have four children between them all under the age of five, I definitely have sleep in my favor:-) Â I also like to think I add a bit of some outside perspective/reality beyond the “mommy bubble” and on occasion some fashion insight. Â However, there is no way I could ever imagine doing this on my own – it is the magic of the three of us that truly is the heart and spirit of BlueAvocado.
7. Describe the ideal person who would complement both your life and your business.
Luckily, I have amazing business partners who reflect every day what I am capable of, inspiring me, making me laugh, believing in me, challenging me, and empowering me to become the best version of myself. Ideally I’m looking to meet a man who is passionate about his life pursuits, secure in who he is and where he wants to go, can appreciate a good laugh (am fine if it is at my expense as I do it all the time:-), and building an inspiring and supportive partnership together.
8. Where do you see yourself in 10 years?
Oh man, the future question is always hard for me:-). Having grown up in a constant stage of goal setting for most of my life, my real challenge is to stay grounded in the amazing and not so amazing moments as they arise. Â Having said that, I hope that in 10 years, I am continuing to “stay in the moment”, embracing success, surrounded by amazing friends and family, in a loving and passionate relationship, inspiring and being inspired by others, and able to appreciate a good giggle on a daily basis!
Paige’s Bio
As Co-Founder and Chief Inspiration Officer of BlueAvocado, Paige Davis brings her strategic perspective and background as an integrative wellness practitioner, sustainability consultant, and social media entrepreneur. With over 12 years of experience, Paige’s background is rooted in the Bay Area where she initially worked for Organic Inc. working with clients to develop first generation web commerce capabilities and social media applications. Â Following her passion for integrative health and sustainable living, she founded a successful pilates studio in Austin, Texas – Pilates360. Â Continuing to pursue her interests in sustainability, Paige launched Green Maven Strategies, a consultancy that provided strategic marketing and sustainable consulting services targeted to the LOHAS segment (Lifestyles of Health and Sustainability). Paige received her BA from Indiana University in Journalism and Environmental Science and is thrilled to see all of her life experiences coming full circle as she realizes the dream and potential of BlueAvocado. Â Keep up with her latest musings and BlueAvocado news @ http://www.blueavocado.com/blog/.
Want to connect with Paige? Follow her on Twitter and Facebook!
Editors Note: Â For a special 10% discount for Single Startups readers go to BlueAvocado and use the code billionbag10